How to Make a Mood Board

Story By:

Welcome to the final installation of this mini-series, dedicated to mood boards. Today’s topic is the moment we’ve been waiting for, it’s time to learn how to make a mood board!


Pick Your Purpose

Once you’ve decided which medium to create your board on, you’ll brainstorm what’s the goal of your mood board. Are you using a mood board to brand your business? Or perhaps you’ll be pitching a new project idea to your team at work. From there, begin to think about what colors, textures, and images relate best to your end goal, and what will evoke the feeling you wish to portray.

Don’t feel like you need to stick to one specific platform for creating a mood board. Feel free to mix it up and see what works best for you! In one instance, using Pinterest might make the most sense, but for another project, you might find that a traditional poster board is the best option.

Once your mood board is complete, keep it handy. You’ll want to reference back to it regularly. Make sure to update it as necessary, and always feel free to scrap it and start fresh.

Mood boards are a fun and helpful way to visualize your goals and projects. What have you used mood boards for? Share an image of your mood board to inspire others in your community!

Pick Your Medium

We love the versatility of mood boards. They can be created both physically and digitally. Did you ever spend hours cutting photos out of magazines, and then gluing the images onto a poster board? We did! Physical mood boards are still an excellent option. If you choose to go the physical route, look for rich textures to include in your board. Don’t forget to add text and images.


Physical Mood boards


Play around with the arrangement of images and text before you commit to the glue. Another great option that allows for change is a cork-board; you can add and edit your selections as needed. Buy some fun push-pins and experiment with different layouts.


Traditional Poster Board


Use a poster board to attached photos and images. Find inspiration from magazines, photo albums, or from a Google search. While this form is harder to edit, the act of physically cutting and gluing can make you feel more accomplished. Did anyone else use to make a poster mood board and hang it above their desk in high school?!


List of Tools (Physical)

– Board (poster board, cork board, white board, wood panel, magnet board, etc.)

– Magazines (grab different options, like a design based magazine, fashion, pop culture, and travel magazine are all great places to start)

– Scissors, Glue, washi tape, magnets, push-pins

– Decorative items (fabrics, ribbons, glitter, beads, etc.) – optional

– Frame (optional)


Steps for Creating Your Mood Board

– Include a variety of sensory items, such as music, textures, images, and smells

– Look for themes (colors palette, mantra,

– Begin to pull images/items (choose 10-15 images)

– Start to combine and layer


Digital Mood Boards


If you’re interested in creating a digital mood board, there are endless options. Some of our favorites include Pinterest (we get lost on here for hours!), Trello, and trusty software like InDesign/Illustrator and Photoshop. Going the digital route is a great option. This allows you to edit and make updates to your mood board as needed, whether you’re on-the-go or lounging on the couch on a lazy Sunday.

Digital also saves time and money since you won’t need to purchase any supplies. If you are interested in using Photoshop but don’t want to spend the money on the expensive software, consider using their Cloud option! It starts as low as $10 (CAN WE DO AN AFFILIATE LINK FOR ADOBE?) a month and you’ll always have the most up-to-date version. Apps like Trello and Pinterest are completely free, so create as many mood boards as your heart desires!



Pinterest is our favorite for a few reasons.

– You can literally find almost any image and text you could dream of

– You can make your board private

– It’s so easy to update as your goal/vision evolves



If you prefer a digital mood board, Photoshop is a great tool to use. You can create the dimensions and import the desired images and text. Arrange the items however it best makes sense for you. By using Photoshop, you will be able to PDF the mood board – great if you’d like to email it to a friend or colleague. And because it is on the computer, you can make adjustments and updates as needed.



Canva, unlike Photoshop, is a free app and desktop program. There are many pre-selected templates, borders, fonts, and colors to use. You can upload your own images and create custom boards. This is a great option for someone who wants more control like on Photoshop, without the expensive software. You can create custom mood boards and update them at the click of a button.

The most important aspect to keep in mind when you’re creating your mood board is – there is no right or wrong way! No matter which option you choose, it’s the right one for you. Take time to collect your images and experiment with the arrangement. Don’t feel pressured to complete it in one sitting, play around with it, walk away, and come back at another time. Remeber, you can always cret=ate more than one board, too!

Share your mood boards with us on Instagram using the hashtag #creativetribeworkshop We can’t wait to see what you create!

share this post

More Stories




Get event announcements, classifieds and our favorite links delivered to your inbox every Monday!
Cart Item Removed. Undo
  • No products in the cart.